Welcome to The Best Next Thing, a blog and information resource for entrepreneurially-minded Kellogg students, dedicated followers of fashion and lovers of truth worldwide. The first one anyway. We (David Schonthal and Carter Cast) developed BNT to delve deeper into topics of interest, to post entrepreneurial musings and observations and to share resources we think will be useful as you pursue your new venture ideas.

In the next handful of weeks, we’ll discuss further the “10 Themes of New Venture Discovery” sheet we distributed during the first class and why we think it’s a good framework to refer to as you develop your ideas. We’ll also log odd blogs when the spirit moves us…

–  Carter + David